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The Sweet Smell Of Success…ful Packaging
In many industries, there are products and services that have a high status and are associated with being a classy product. This means that every element of the product needs to be in touch with this image. This is because the brand identity of a products, service or company is crucial to the overall impact that the customer or client feels. A perfect example of this is the perfume industry as this is an industry where what the customer feels is not solely about the product. This is something that firms have to be aware of because if there is any element letting them down, they may find that they lose out on customers.
First of all, you tend to find the best selling products in the perfume and aftershave industry are related to a celebrity tie-in. It remains to be seen just how much input a celebrity has in their product creation but their name and face on the advertising campaign will go a long way to making people part with their cash. There will be some customers that rush out and buy the product with smelling what it is like or caring what the scent is. When you think of a perfume, the only thing that should really matter is its scent. If you like the scent and you feel that it is something that is right for you, or perhaps will be appreciated by those around you, you buy it. That’s it, that should technically be the main factor in buying a perfume, although of course, price and perceived value for money will always have a role to play in the buying decision. This is far from being the case though and it would be fair to say that for many perfumes, the scent is one of the last things that consumers consider when they buy a perfume.
Perfume packaging is one of the most important factors for customers
After the celebrity endorsement has been put in place, one of the most important things in selling perfume is the packaging. The packaging has to fit neatly alongside the overall brand and identity that is being sold by the company. A firm like Diesel likes to present a quirky and innovative style in their brand, and this means that this comes through in their promotional material and their packaging. Conversely, the Chanel brand is known for timeless style and elegance. If Diesel and Chanel were to keep every other variable constant but swapped packaging, sales of both would plummet. The name of Chanel may still be enough to convince with some customers to part with their hard earned cash but in reality, both products would seriously struggle down to the fact that the packaging doesn’t match up to consumer expectations.
This means that perfume companies need to find a bespoke print firm that will buy in to their image and brand. This means the packaging has to be of a certain nature and the point of sale material has to be of the same style and format. The style of the packaging should be represented and featured in the promotional material of the company. This is a big ask for many print firms and it is easy to see why there is a need to work with a highly rated print firm to bring this sort of product to the market place in the most tangible way. This is where working closely with a firm like Purple Results is likely to make all the difference.
The perfume industry is not entirely indicative of the market for all consumer products. It clearly has a standalone vibe to it but this doesn’t belittle the unique nature of the market. In many ways, the packaging and the promotional material of perfume can be seen as being more important than most things, maybe even the scent itself.
Colour yourself delighted…or purple…when you work with professional printer
When it comes to making a positive impact with your printed promotional material, there is no doubt that colour is crucial. There are so many different pieces of printed promotional material to consider these days and this is why you should be looking to make the best possible impact at all times. This is why you should be looking to work with a firm that will provide you with the strongest level of colour services. In the era of digital print services, colour remains as important but the creation and collusion of colours is different from the way it has been created in the more traditional methods.
The importance of colour hasn’t changed but in the modern era, you need to work with a print firm that understands how to get the best from colour. With many firms looking to have a unified brand across all of their promotional material, there is a need to find colour schemes and styles that will work well in a variety of formats. If colours work well on printed pages and billboards but do not provide a good experience on computer screens, laptops and mobile devices, are they going to be the best system and scheme for your needs? If you aren’t going to use this scheme on digital outlets then yes, this is no problem but if you are looking to create a unified campaign, it is best to build your colour scheme from the most limited platforms and work from them.
Get a good starting point and then build from there
It is not as though digital print options are limited but they do provide certain barriers and limitations at certain times. This is why it is important to think about what works and what doesn’t, which is why the right choice of digital print firm will make a massive difference to the success of your campaign. A good print firm will always listen to your needs and will take your company brand and identity as the starting point for their work. However, this should be the starting point and it may be that a firm with valuable experience in this field will be able to provide you with the best guidance and advice to making sure your print and promotional material comes to life. This is clearly what all firms should be aiming for with their promotional activities and working with a firm like Purple Results will create the perfect platform for success.
While knowing what print combinations work well on flyers, leaflets and brochures is important, it is also important to find a print firm that will advise about the right sort of message and tone that is created by colours. When you are looking to make an immediate impact, the right colour or blend of colours will help you to get a message across very quickly. If you are looking to show that your firm is an optimistic and upbeat firm, you will find that yellow is an excellent choice. If you are keen to indicate that your firm is daring with perhaps a sexy edge, red is the perfect choice. A good quality print firm will be able to talk you through all of the different colours and what they would say about your business. If you have a brand or identity you want to get across, you will find that certain colours will help you to get this point across in no time at all.
Even the space between certain colours can be crucial in creating the right impression because certain colours can bleed into one. These are all aspects that will have a big impact on your final material but which may not come to mind when you are weighing up your options. If you are keen to create the best looking promotional material, knowing where to get the best support with respect to colours is crucial.
Does Size Matter When Looking To Make An Impact?
When it comes to making an impact, it may be argued that bigger is always better. After all, if you want to be remembered, you need to be seen and if you provide a large promotional activity, you will definitely be seen. It should be noted thought that bigger isn’t always best when it comes to your marketing activities so it is important to be flexible in knowing how best to get your point across.
This means that when you look for a firm that will provide you with the best printing services, you need to find a firm that will offer a range of services. If you are looking to create billboards, you want to find a firm that can work in the largest possible sizes and knows how to create the best possible impact from such a creation. However, it may be that you need business cards; postcards, flyers or leaflets and these require a very different dynamic. You need to be able to be memorable in a much smaller format but given that you also need to get certain points of information across to clients, there is a need to find a firm that is skilled at balancing these needs. If it is all promotional bluster, clients will not know who to contact. If it is all company information, there will be no excitement and no reason for a client to engage with the firm. The smaller the medium size, the more intelligent and creative the design company has to be to ensure that the message comes across in the right manner.
Sometimes smaller will be better
This may lead you to think that bigger is always better but there will be times when smaller is better. If you are networking and you meet with a client, having them a big brochure may be unsuitable for their needs. This is why a good looking business card, which be placed directly into a wallet, will be received in a more positive manner. There is also the fact that for physical real world promotions, flyers and leaflets work so much better. If you are a business operating in an area where there is a great level of passing foot traffic, your bets promotional activity will be in reaching out to people that pass you by. In this regard, obtaining the most effective UK flyer printing services and then passing flyers out to people that pass by your shop may be the most effective way for you to attract people to your store.
When it comes to paper sizes in the UK, the A series of the ISO standard is the most common with many people instantly recognising A4. This is a great choice at times but on other occasions it may be that you need a paper size of a different length and size to best suit your needs. You may also want to take into consideration the size of an envelope if you are distributing your leaflets or flyers. The C4 envelope is one that is perfect for holding a sheet of A4 paper but it may be that a DL envelope, capable of holding A4 paper that has been folded into three is better for your needs. The delivery format is also likely to impact on the right style of print service for your needs. If you are looking for the best folded leaflet printing London has to offer, be sure to check out Purple Results.
There is also the fact that the folding nature of your material may deliver additional benefits to clients. You only have to think of the standard takeaway restaurant or fast food outlet flyers to understand that folded material works very well. The slim nature of the material means that it can be placed through letterboxes with the minimum of fuss and effort but the folded nature also provides natural divisions. This means that different types of meals or foods can be easily separated, allowing you to create a menu that is easy to read and follow. This will help the customer to make a decision, so the format of your printed material can impact on the ease of use for clients.
Feel the Quality – Luxury Print Is Still Viable
With the increasing focus and attention on digital mediums and online promotion, it could be easy to think that traditional print and promotional activities are dying out. Sure there is still a need for some print products but these are often being considered as a niche product in many industries and sectors. Digital offers convenience and it is easy for firms to produce, while offering a lot of financial reasons to switch to digital. With this in mind, it is easy to see why so many firms are placing an increased amount of focus on digital print solutions.
However, you only have to think about the music industry to realise that digital isn’t always the best solution. Switching to CDs and digital downloads was trumpeted as being the best thing for people, offering convenience and a more affordable price tag than vinyl. This saw the majority of the marketplace switch over but slowly and surely, there has been an edging back towards vinyl and this is the case for many reasons. There is a higher level of quality in many vinyl products, it offers other benefits as opposed to just the tangible product and it can be a talking point that gets people excited about the standard product.
These reasons are as pertinent for luxury print solutions as they are for vinyl records. It is not as though every printed medium is something to be cherished or adored. A luxury print magazine or brochure is not of the same standard as the free newspapers and magazines that litter town and city centres every day after the daily commute.
Appeal to people’s sense of touch
Firstly, a luxury magazine plays to the sense of touch, providing a sensory delight that is not always available with a wide range of modern products, and it certainly isn’t available in digital print or promotional material. A great quality print will ensure that people want to pick up and explore a brochure of booklet and once they have it in their hands, they will be less inclined to put it down. This is the sort of connectivity that brands are crying out for and there is a genuine chance to provide this in one easy move. Luxury print services from Purple Results will ensure that customers and clients are desperate to have your product in their hands.
There is also no getting away from the fact that the act of producing a high quality luxury print will provide the company or brand with a level of prestige that other firms don’t have. If you want consumers and clients to think that you are a big company, you need to act like a big company and this is why releasing luxury print products fits the bill perfectly. Using high quality brochures to show off your high quality products and services will go a long way to creating a viable brand. If you combine the high quality of print with a great standard of copywriting, a stunning range of photos and a stylish design, you are virtually guaranteed to be thought of as being one of the most prestigious firms in your field. This is the sort of reputation that most firms are desperate to obtain and it is probably available in a much easier manner than people think.
Luxury print also taps into other benefits for clients. Digital often means disposable, which usually means that many people never get around to reading it. Think about your emails, if you don’t read it the moment it arrives or when you log on, there is a strong chance you will delete it or it will lie there unread. This is because there are always new emails flooding into your inbox, pushing down unread mails and once they are out of sight, they are rarely opened. This is why creating a great physical product that is practically begging to be read increases your chances of getting across to a consumer. If you want to be seen, give your audience a reason to look at you.
The devil (…or the Purple Monster) is in the detail….
If you are looking for a reliable print firm to work with, there will be a number of elements that are important to you. Price will always be a factor but for many people, it may be that value for money is more important than the actual bottom line of the service. It may be that you are looking for a printer that specialises in a particular area of print or it could be that you are looking for a printer that offers a variety of print options. Delivery methods will be important, as will be speed of service but there is one element that is crucial for a good printer and it is sometimes overlooked.
When you hire a print firm, you want to make sure that they are able to provide you with a high level of attention to detail. This can make all the difference because if everything else about a brochure or business card is perfect, but some of the details are wrong or have been misspelled, it means your reputation could be in the gutter before you even begin. This is why you need to have a firm that will take the time to check over matters and who will ensure that what they provide to you to give to your clients is of the highest possible standard. If you are looking for the best brochure printing service in the UK, don’t forget that the success of your brochure will often stand or fall with respect to the attention to detail. This is why you need to find a print firm that will offer attention to detail and checking as standard. Of all the brochures printers in the UK, you will find that Purple Results has an excellent reputation in this regard.
In fact, the firm is not just known for their brochure services, they provide a high level of focus and attention to detail on all of their products. Whether you are looking for flyers, postcards, business cards, leaflets or even calendars, you will find that this is the company that provides you with a high standard of attention to detail.
Attention to detail really matters in the business world
You may think that it doesn’t really matter about the attention to detail, but this is only the case until something goes wrong. If you have a business card which has your email address recorded incorrectly or your telephone number is not right, think about the amount of business you could be missing out on. You may also find that people start to speak of your firm in a negative manner because people cannot get through to you when they tried to contact you. These are all aspects that can have a serious impact on your business in the long term.
If you are having business stationery printed for you or you are looking to have brochures printed up, you need to find a professional print firm that will provide you with a proofing service that can be relied on. The best business brochure printing service doesn’t just provide you with a stunning looking booklet; it will ensure that your brochure is factually correct and free of spelling errors. Errors may lead a potential buyer to question the reliability of your firm and before you know it, you will have lost out on a potential sale. The margin between success and failure in the business world are very slim, which means you need to work extremely hard to ensure you are thought of in a favourable manner.
It may even be that the attention to detail comes in how pages are laid out or what your leaflet looks like when it is folded and unfolded. These are all elements that may not seem too important when you are creating promotional material but when it comes to making the most positive impression on clients, these elements are crucial in ensuring your business is well regarded.
Choose the Green (Purple!) option.
Choose The Green Option When Printing
There is a lot to be said for being environmentally friendly these days and this is something that many firms take very seriously. If you are committed to being green, you need to follow this through from top to bottom. This means that you need to work closely with the right suppliers to ensure that you are being environmentally friendly and focussed at all times.
When it comes to finding the most suitable printing firm for your business needs, you may find that a print firm that is green is a bit limited for your needs! After all, green is a tremendous colour but you will want to have more than just this colour in your leaflets, brochures and other printed material. Of course, being green also means that the print firm is acting responsibly and being effective when it comes to offering environmentally friendly solutions. If it is important to you to be green, you need to work with a firm that will provide you with assistance in this manner and this is exactly what Purple Results will offer.
You not only receive some of the best brochure print services in the United Kingdom, you also get the peace of mind that comes with working with a print firm that considers a number of environmental factors in their day to day decision making process. If you are keen to find a UK print firm that considers the environmental impact of their work, especially with regards to pollution and air/water emissions, this is a firm to rely on.
One of the most important elements and areas of environmental awareness is the disposal of waste. You want to ensure that you are working with a firm that is operating in accordance with the Environmental Protection (Duty of Care) Regulations. When you find a print firm that operates in such a manner you can rest assured that they will be disposing of all of their waste in a controlled and safe manner, helping to minimise the impact on the environment.
Work with a print firm that is committed to environmental matters
Much in the manner that you will be looking out for a print firm that provides you with a high standard of service with respect to environmental matters, you also want to find a print firm that chooses their own suppliers and third party agents in the same way. There is a need to focus on the entire chain in print production and while you may not be able to control the actions of firms in the chain, you can certainly work with firms that are as committed to the environment as you are. Given the importance of environmental issues these days, there is a growing level of information being provided by firms that are focused on green matters. If you are keen to be seen to be green, you can ensure that you work closely with firms that feel as strongly and are as committed to the cause as you are.
While you still want to find brochure printers and business card print services that are of a high standard and quality, it is easy to see why the environmental aspect is becoming increasingly important for companies. This is something that many firms strongly believe in and it is something that many firms are developing a reputation in. If you work with firms that compromise your own environmental aims, it may be that you will damage your own brand and identity in the minds of consumers. This is why you should be focused on finding the best partners and external agents to boost your business.
No matter what print material you need to promote your business, you will find that there are firms available that sit neatly alongside your business ideals and strategy. If you are committed to being green, choosing Purple Results may be the most sensible decision you will ever make.
Quality printing counts
Stand Out With Quality
When it comes to standing out from the crowd in the business world, you have to think of every aspect in your business and you have to make sure that everything you do is strong and positive. A business should consider itself to only be as strong as its weakest link because this will often be the point where you lose customers or where a rival steals a march on you. There are many different ways in which you can prove your quality but unless you make a positive first impression, you may find that you never get the chance to really impress potential clients.
This means it makes sense to think about the first contact you have with a client. There is a need to make a good positive first impression so knowing how you make first contact with a client will help you to make sure that the first impression is a positive one. You probably aren’t going to win a customer over in the first few seconds of contact with them but it is certainly possible to lose a customer within the first few seconds if you don’t show a sufficient level of quality.
Many firms will have first contact with their client through their promotional activity. While a lot is said about online promotional activities, there is no doubt that traditional marketing such as posters, flyers and brochures are still important. In fact, for some industries, brochures remain the most important way for a firm to make contact with a client. This means you need to work with the best brochure printers in the UK if you want to make a positive impression. Working with a firm isn’t always about finding the most expensive firm or the cheapest firm, it should be about finding a firm that will listen to your needs and who has the confidence, skills and expertise to provide you with what you are looking for.
You need a print firm that can offer advice
While you should look for a UK printing company that will take your views and thoughts on board, it may be that their experience will allow them to make better recommendations as to what would best suit your needs. A good printing company will be able to make suggestions as to the best way to make a positive impression on clients and this is exactly what Purple Results can provide you with. The services of a high quality print firm can make all the difference in getting your message across to potential customers, so you need to choose a print firm that understands this. A print supplier should be considered as being part of your chain, helping your firm to create a brand and identity that pleases your potential customer. Price will always be a factor in choosing a firm to work with regardless of what product or service you are buying but when it comes to developing your brand, there is no doubt that quality of print work is essential.
The best printing service will be flexible and meet your needs. It will enable you to create the best possible finish and design for your needs. There will be times when you don’t need the highest quality to provide to customers but on the times that you do, it is good to know that you are working with a company that is able to meet your needs. Flexibility is always crucial in business and when it comes to the finest UK printing services, you’ll find that flexibility is often the most important element.
A good first impression is important for everyone and every firm. If you reach out to potential customers through the use of flyers, postcards, letters, brochures or any other printed material, there is a need to ensure you connect in the best possible manner. This should be the starting point in any decision you make with respect to print services.
Quality Travel Brochures Help Firms Go Places
Yes, the internet is becoming the first place people turn to when looking for most things, but there are still many industries and businesses that should utilise traditional print and promotional activities. With the pace and stress of modern life, it is easy to see why there is still a high demand for holidays amongst people. There is no getting away from the fact that the economy is in a bad way and people are struggling with their finances, but if anything, this has made many people even more determined to have a holiday. People need to get away from it all and if they are going to work harder and save at a great level to be able to afford a holiday, they are going to want the best possible holiday they can afford.
This means that travel companies have to be in a position to offer a wide range of holidays for people and they have to convince consumers that their holidays are worth investing in. There is a focus on value for money with respect to holidays these days. There is a lot to be said for finding an affordable last minute deal but with a greater level of pressure being placed on the modern holiday, people are looking to play it safe and find a destination that they know is perfect for them.
This means that travel agencies and companies have to work harder to ensure that a client feels comfortable and relaxed about the holiday that is on offer. Firms are doing a lot online but there is also a lot to be said for the travel brochure. This has long been regarded as a staple of the tourist industry and it still holds a place for many consumers. This is because people like to weigh up their holiday decisions and they like to be able to review and compare different holidays. Yes this can be done online but most people are comfortable with the traditional holiday brochure, laying out different destinations and resorts in an instantly recognisable manner. If you are looking to make comparisons between a range of resorts, having a number of tabs open in your browser isn’t always the best solution.
High service is essential at all times
While the long run travel brochure is a traditional element that firms can utilise, there is no doubt that firms need to provide a high level of service for their clients. This means investing in a better quality of print, ensuring that the images are presented in the best possible fashion and ensuring the information contained within the brochure is up to date and correct. All of these elements will play a role in ensuring a client feels confident about picking a particular holiday from a firm.
One of the things that people really like about a travel brochure is the fact that the information contained in the brochure stays the same. If you book a holiday and then find that many of the features promised in the brochure weren’t available, you have a record of what promises were made. Websites are updated and modified all the time, which means that when you go back and check, the information you were originally provided with may have changed. This means using a brochure provides a client with peace of mind about the information that they have been provided. This may not seem like the strongest reason for issuing brochures but the importance of peace of mind in a client or customer can never be overlooked.
In the modern era, customers are scrimping and saving to be able to afford a holiday. Offering them a high level of peace of mind is the least a travel firm can do. Long run travel brochures still have a big part to play in the tourism industry and for the best possible brochures, contact Purple Results.
Direct Mail is dead, right? – Wrong.
Why Your Business Should Use Direct Mail
With email marketing, social media and telemarketing, one would think direct mail campaigns may seem outdated and ineffective. If you think so, you’d be surprised what statistics will reveal. In fact, your business may be missing out on some serious income-generating opportunities! According to the research conducted by Royal mail, an average UK consumer spends roughly £600 as a result of receiving direct mail advertising each year. Here are some more interesting facts:
Direct Mail Versus Email
- 91% of prospect direct mail was opened (Ebiquity Rapport 2010) versus acquisition email , which only has 11% open rate (DMA)
- Direct Mail explains your message more effectively. 48% of customers claim that information via direct mail was easier to absorb compared to 20% by email (Quadrangle DM & Email)
- Customers recruited by Direct Mail are more loyal (Savings account customers considering switching after 6 months – 32% recruited via internet versus 18% via Direct Mail. GfK FRS)
- 75% of consumers like receiving special offers and vouchers (BMRB)
- There are 530 UK TV stations, 821 UK radio stations (MediaUK) and 234m worldwide websites (Netcraft) but only one letterbox.
- 17.7m people ordered after receiving a mail order catalogue in the past 12 months – 43% by going online, 30% by post and 25% by telephone. (TGI)
- 48% of UK adults have taken action in the last 12 months as a result of the direct mail they’ve received.
- 30% ordered or bought something
- 5% paid more attention to an ad
- 7% made an enquiry or asked for information
- 23% used a coupon
- 23% kept it for later use
- 12% visited a store
- 8% passed it on
- 6% tried a new product or service
- 5% paid more attention to ad
Source: TGI Q2 2010
- Direct Mail’s ROI is rising. Improved targeting can raise ROI by over 100% – From £1.57 in 2006 to £3.22 in 2009 (OMD Brand Science)
- 70% of consumers keep catalogues for more than a month
- 76% increase in online purchase by a catalogue recipient against a non-recipient.
- 70% go online after receiving catalogues (Catalogues work – Comscore)
- Catalogue recipients buy more often with 70+% increase in number of purchases
- Catalogue recipients tend to spend more with £110 increase in online spending
- £48 increase in offline spending for multi -channel retailers
Costs And ROI
- In the past 10 years, the volume of advertising increased by 87% and expenditure increased by 118%. (DMIS)
- Advertising mail on average delivers £14 ROI for every £1 spent. (DMIS)
- Consumer advertising mail is estimated to generate roughly £27 billion worth of business every year. (DMIS)
Direct mail is recognised as the most targeted form of advertising, allowing companies to efficiently reach relevant customers. As a one-t0-one advertising medium, it offers maximum accuracy, effectiveness, measurability relevance and return on investment.